Innovation in MediaTech-Creative Industry

Marco Dodaro ()
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Marco Dodaro: The Institute of Applied Art and Design (IAAD)

A chapter in Resilient Business Models, 2025, pp 293-309 from Springer

Abstract: Abstract This case study, “CreationDose: A Comprehensive Analysis,” explores the innovative business model of CreationDose, an Italian MediaTech Company positioned at the heart of the rapidly expanding Creator Economy. It examines how CreationDose embodies a resilient business model by placing creators at its core through innovative technologies and a comprehensive platform designed to support digital entrepreneurship. The chapter highlights the company’s role in fostering “creator-centric resilience,” enabling creators to diversify income streams and adapt to the dynamic digital landscape. CreationDose’s commitment to sustainability in influencer marketing is to promote environmentally conscious practices and campaigns that advocate for the circular economy. A crucial aspect of its resilient framework is the democratisation of technology and inclusivity within the Creator Economy. CreationDose’s platform is designed to be accessible to individuals from all socio-economic backgrounds, offering career opportunities and promoting social equity by enabling diverse voices to participate and thrive in the digital industry. This comprehensive analysis demonstrates how CreationDose’s strategic focus on technological innovation, creator empowerment, sustainability, and inclusivity contributes to a robust and adaptable business model in the face of evolving global and economic challenges.

Date: 2025
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DOI: 10.1007/978-3-032-02766-5_16

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