 Innovation in the Wine-beverage IndustryAlberto Celentano ()
A chapter in Resilient Business Models, 2025, pp 383-387 from Springer Abstract: Abstract This case study examines the business model of Capri Moonlight/Agricola Celentano, a wine company operating on the island of Capri, illustrating how it embodies resilience by deftly balancing centuries-old winemaking traditions with modern challenges. Despite wine production maintaining its fundamental process for millennia, contemporary issues, particularly climate change, necessitate a new sustainable approach from farming to packaging. The case highlights the company’s commitment to innovation without sacrificing heritage. Capri Moonlight/Agricola Celentano integrates organic and sustainable farming practices and explores new fermentation and ageing techniques, all while retaining traditional methods such as hand-harvesting and small-batch production. This dual commitment ensures their wines remain relevant in a changing global environment while preserving the island’s rich viticultural history. The chapter demonstrates that the ability to adapt to evolving environmental and market conditions, alongside a deep respect for tradition, is key to building a resilient business model in the face of modern challenges, showcasing Capri’s wine industry as a testament to adaptability and endurance. Date: 2025 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-032-02766-5_23 Ordering information: This item can be ordered from DOI: 10.1007/978-3-032-02766-5_23 Access Statistics for this chapter More chapters in Future of Business and Finance from Springer |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.