Video Game Development

Richard Savery ()
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Richard Savery: University of Canberra

Chapter 7 in Handbook of AI-based Media Disruption, 2026, pp 137-155 from Springer

Abstract: Abstract Generative artificial intelligence (AI) is no longer only a research field in game development; it is a production technology already embedded in asset pipelines, narrative tooling, and user-generated content platforms. This paper traces the lineage from early rule-based game AI to today’s diffusion and transformer models, then analyzes seven recent case studies, from Ubisoft’s Ghostwriter to King’s AI-assisted level factory, to map how automation is reconfiguring labor, authorship, and creative risk. I frame AI as a mutable design material, showing how it compresses iteration cycles yet introduces new curatorial and ethical overheads. Survey data and studio interviews reveal a widening polarity: technical roles see efficiency gains, while creative disciplines worry about stylistic homogenization and job displacement. I close by outlining research agendas in critical AI literacy, toolchain interoperability, and governance of machine-augmented creativity.

Keywords: Generative AI; Game development; Workflow disruption; Authorship; Procedural content (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-07605-2_7

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