What Do Consumers Ask for When It Comes to CDR?

K. Valerie Carl (), Jan Zibuschka (), Cristina Mihale-Wilson () and Oliver Hinz ()
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K. Valerie Carl: Information Systems and Information Management, Goethe University Frankfurt
Jan Zibuschka: Robert Bosch GmbH
Cristina Mihale-Wilson: Information Systems and Information Management, Goethe University Frankfurt
Oliver Hinz: Information Systems and Information Management, Goethe University Frankfurt

A chapter in Corporate Digital Responsibility, 2026, pp 93-109 from Springer

Abstract: Abstract The rapid advancement of digital technologies has led to, for example, enhanced connectivity between various objects and devices and increasingly sophisticated artificial intelligence-based products and services, significantly enhancing value creation opportunities. However, organizations face numerous challenges associated with digitalization, necessitating a comprehensive approach to Corporate Digital Responsibility (CDR). Our empirical evaluation quantitatively investigates consumer perspectives on CDR engagement, aiming to guide organizational activities based on consumer needs. By examining consumer preferences for specific CDR initiatives, we identify critical dimensions and sub-dimensions of CDR that resonate with different segments of the market. The chapter’s dual objectives are to elucidate the significance of various CDR aspects for consumers and to propose a segmentation strategy that reveals opportunities for revenue generation through tailored CDR activities. Ultimately, our findings aim to facilitate the practical implementation of CDR, fostering broader acceptance and actionable strategies within organizations striving to enhance their digital responsibility initiatives.

Keywords: Corporate Digital Responsibility; Ethical guidelines; Consumer preferences; Consumer segmentation; CDR strategy (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-14793-6_6

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