FANOMICS: The Economics of the Fan Principle

Roman Becker and Gregor Daschmann
Additional contact information
Roman Becker: 2HMforum. GmbH
Gregor Daschmann: Johannes Gutenberg-Universität Mainz

Chapter 3 in FANOMICS®, 2023, pp 139-176 from Springer

Abstract: Abstract Companies can be even more successful and grow sustainably by transferring the Fan Principle, i.e. the mechanisms of fan relationships from sports, music or art, to their relationships with their customers. We describe exactly how it works when companies turn their highly satisfied customers into fans with FANOMICS—the Economics of the Fan Principle. In this chapter, we develop FANOMICS step by step and use concise examples from international companies to explain how to apply it correctly—but also what you can do wrong. We combine the various strands of explanation into an overall definition of FANOMICS and illustrate the concrete implementation using two prominent examples of globally active German companies—the discount grocer Aldi and the household appliance manufacturer, Miele. In this way, we create the basis for deriving concrete areas of implementation.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-658-41239-5_3

Ordering information: This item can be ordered from
http://www.springer.com/9783658412395

DOI: 10.1007/978-3-658-41239-5_3

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().