Methods and Tools

Jens Kröger and Stefanie Marx

Chapter 7 in Strategic Agility in Marketing, 2025, pp 151-208 from Springer

Abstract: Abstract The previous chapters highlighted the key aspects of agility and how marketing should position itself within the organization to maximize success for the entire company. At the core of agility lies the mindset—embracing, demonstrating, and living this mindset is the first step to being truly agile. Frameworks, methods, and tools play a crucial role in operationalizing agility, providing structure and guidance for its implementation. This chapter will explore some of the most common frameworks, including Kanban, Scrum, and Scrumban, and introduce popular project management tools that have successfully supported many organizations in their agile transformation.

Date: 2025
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DOI: 10.1007/978-3-658-47510-9_7

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