Production Perspective

Gerhard Speckbacher ()
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Gerhard Speckbacher: WU Vienna University of Business and Economics

Chapter 6 in Creating Shared Value, 2026, pp 147-161 from Springer

Abstract: Abstract The production perspective examines how companies create value for stakeholders through production activities. While product innovations are a core focus of the consumer perspective, process innovations are a natural focus of the production perspective. Building on traditional production theory and the concept of the value chain as a model of value creation in linear pipeline businesses, this chapter gradually develops an understanding of how modern platform-oriented business models, enabled by digital technologies, create not only producer surplus (profit) and consumer value, but also value for an entire business ecosystem.

Date: 2026
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DOI: 10.1007/978-3-658-51116-6_6

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