How the Structures Provided by Social Media Enable Collaborative Outcomes: A Study of Service Co-creation in Nonprofits

Fatuma Namisango (), Kyeong Kang () and Ghassan Beydoun ()
Additional contact information
Fatuma Namisango: University of Technology Sydney, FEIT
Kyeong Kang: University of Technology Sydney, FEIT
Ghassan Beydoun: University of Technology Sydney, FEIT

Information Systems Frontiers, 2022, vol. 24, issue 2, No 10, 517-535

Abstract: Abstract This paper explains how social media drives organization-public collaborative outcomes such as social media-enabled service co-creation in non-profit organizations (nonprofits). We assume a technology affordances perspective to identify social media structures enacted through discovering functional affordances, managing constraints through privacy preferences, and constructing meaning and values, We explain how these structures relate to service co-creation. We surveyed 73 nonprofits on social media and collected 289 usable responses. We apply structural equation modeling to analyze the data. Our findings suggest that symbolic constructed meaning and values together with the organization’s privacy preferences on social media are positively related to socialization, visibility, and information sharing affordances. Unlike information sharing, socialization and visibility affordances are, in turn, positively related to service co-creation. This study advances our theoretical understanding of how social technology structures produce collaborative outcomes and offers practical insights into the cumulative value of social media.

Keywords: Social media; Functional affordances; Symbolic expressions; Technology constraints; Privacy; Service co-creation; Nonprofits (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1007/s10796-020-10090-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:24:y:2022:i:2:d:10.1007_s10796-020-10090-9

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796

DOI: 10.1007/s10796-020-10090-9

Access Statistics for this article

Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao

More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().