RETRACTED ARTICLE: A novel E-commerce model and system based on O2O sports community

Lan Yu ()
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Lan Yu: Jiangxi University of Finance and Economics

Information Systems and e-Business Management, 2020, vol. 18, issue 4, No 7, 557-577

Abstract: Abstract With the development of online communications and mobile community, various relationships among people which can be utilized by E-commerce are established. However, traditional E-commerce models are not integrated with communities and user relationships in the universal mobile community are not compact. In this paper, an O2O (online to offline) sports community, in which exercisers are divided into several online virtual organizations based on their residential area and interested sports, is designed. The community introduces a cloud storage based activity management framework and an activity ecology which is composed of five types of sports activities: home-made events, public services, live events watching, skill training and daily exercises. Next, a novel E-commerce model, which can establish various compact relationships among exercisers, activities and commodities through online communications and offline activities and with the help of natural language processing, sentiment analysis and social network technologies, is proposed on the basis of O2O sports community. Exerciser, commodity and activity models with some relevant attributes are carefully designed. Then, design issues of the corresponding E-commerce system are discussed, including several distinguished features and personal recommendations during the whole procedures of activities and daily discussions/communications among exercisers. Finally, preliminary results show that proposed model is well accepted by the exercisers and can achieve satisfied expected effect. We argue that both the novel E-commerce model and the O2O sports community can be applied in other areas.

Keywords: E-commerce; O2O; Sports community; Personalized recommendation (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s10257-018-0385-z

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