The BBVA Innovation Network

Álvaro Morón Alonso () and Javier Sebastián Cermeño ()
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Álvaro Morón Alonso: BBVA
Javier Sebastián Cermeño: Capgemini

Chapter Chapter 8 in Sustaining Innovation, 2012, pp 115-124 from Springer

Abstract: Abstract Setting an example for the global financial industry, BBVA established its Innovation Network in 2006 to be an open innovation ecosystem. This chapter describes the origins, network selection of five international poles, and various development stages of the Innovation Network, as well as the planned future configuration. In addition, a case study of a new ATM machine named ABIL is presented, in which the goal was to create sustained value by enhancing each and every dimension of customer experience.

Keywords: Internal Entrepreneurship; Innovation Network; Disruptive Innovation; Innovation Unit; Global Observatory (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-1-4614-2077-4_8

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DOI: 10.1007/978-1-4614-2077-4_8

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