Study on Consumer Requirements for Automotive Infotainment Systems

Aswin Sampath Kumar and Tuğrul Daim ()

Chapter Chapter 6 in R&D Management in the Knowledge Era, 2019, pp 163-221 from Springer

Abstract: Abstract The core function of marketing is to discover and stimulate opportunities for firms output ([1], p. 10). In doing so, market research plays an important role in gathering information that is crucial for making business decisions ([2], p. 36). Market research is extremely important, especially for technology-based companies to understand customer direct and latent needs ([3], p. 1003).

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-030-15409-7_6

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DOI: 10.1007/978-3-030-15409-7_6

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