Cloud Product Strategy, Vision, Market Positioning, and Pricing

Andrey Saltan () and Hans-Bernd Kittlaus ()
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Andrey Saltan: LUT University, Lahti, Finland and ISPMA
Hans-Bernd Kittlaus: InnoTivum, Rheinbreitbach, Germany and ISPMA

Chapter Chapter 2 in Building Cloud Software Products, 2025, pp 9-34 from Springer

Abstract: Abstract Cloud computing has become an integral part of today’s IT and business landscapes, providing flexibility and scalable virtual resources for many applications. This chapter discusses important business topics related to managing cloud products, including developing product strategies, positioning products in the market, and choosing appropriate pricing methods. It covers key features and main cloud service models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), highlighting their benefits for both customers and providers.

Keywords: Product strategy; Cloud computing; Cloud pricing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-031-92184-1_2

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DOI: 10.1007/978-3-031-92184-1_2

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