Resourcing Lab Experiments for New Ventures: The Potential of a Start-up Database

Alberto Pietrobon ()
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Alberto Pietrobon: IBM Svenska AB

Chapter Chapter 9 in The Experimental Nature of New Venture Creation, 2013, pp 93-96 from Springer

Abstract: Abstract In the past few decades, venture capitalists and business angels have typically financed start-ups based on new ideas and products. The proposal for a system of laboratory experiments is designed to provide new entrepreneurs not only with money, but also with experience and knowledge before they venture into the market. The main objectives are to minimize mistakes, to increase efficiency and enable the entrepreneur to operate effectively from the very beginning. From this perspective, laboratory experiments should make it possible to reach positive results that otherwise could have been achieved only after several years of experience in the ‘real world’.

Keywords: Venture Capitalist; Data Collection Process; Marketing Campaign; Real Market; Public Sector Organization (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-319-00179-1_9

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DOI: 10.1007/978-3-319-00179-1_9

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