Communication
Fahad Aldhaban (),
James Eastham,
Judith Estep,
Dong-Joon Lim,
David Tucker and
Tugrul U. Daim
Additional contact information
Fahad Aldhaban: Portland State University
James Eastham: Triquint Corporation
Judith Estep: Bonneville Power Administration
Dong-Joon Lim: Portland State University
David Tucker: Consolidated Metco
Tugrul U. Daim: Portland State University
Chapter Chapter 1 in Planning and Roadmapping Technological Innovations, 2014, pp 1-27 from Springer
Abstract:
Abstract This chapter compares R&D strategies from four companies and different sectors, specifically communication. The companies use communication to manage their R&D activities. Interviews were conducted with R&D managers, focusing on the communication element of R&D management while using a consistent framework obtained from literature. The case study will show that effective R&D management and strategy play a critical role in giving a company a competitive advantage.
Keywords: Chief Executive Officer; Business Unit; Slack Resource; Technology Transfer Process; Semiconductor Company (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-319-02973-3_1
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DOI: 10.1007/978-3-319-02973-3_1
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