Measuring the Country Brand Image: Implications to Manage the Smart Cities

José María Cubillo-Pinilla (), Alicia Blanco-González (), Cristina Marín-Palacios () and Mariano Méndez-Suárez ()
Additional contact information
José María Cubillo-Pinilla: Universidad Rey Juan Carlos & European Academy of Management and Business Economics (AEDEM)
Alicia Blanco-González: Universidad Rey Juan Carlos & European Academy of Management and Business Economics (AEDEM)
Cristina Marín-Palacios: Universidad Rey Juan Carlos & European Academy of Management and Business Economics (AEDEM)
Mariano Méndez-Suárez: Universidad Rey Juan Carlos & European Academy of Management and Business Economics (AEDEM)

Chapter Chapter 13 in Sustainable Smart Cities, 2017, pp 183-192 from Springer

Abstract: Abstract The purpose of this research is to validate the country brand image of Spain. This measurement permits to assess if the country brand image is positive or negative, and its implications for governments. If the Spanish companies perceive positively the image of Spain then support policies related to smart cities will be easier to approve and apply. The chapter concludes that the image of Spain is experiencing a dynamic and positive development. Spain is perceived as a country with friendly, creative, and qualified people. This perception reinforces that one of Spain’s best assets is its human capital. However, Spain is perceived as a country developing a reputation with regard to innovation and technology. These results indicate that the implementation of policies of smart cities will strengthen the brand image of Spain and therefore its implementation will be supported by public-private institutions.

Keywords: Human Capital; Smart City; Brand Image; Brand Personality; Virtuous Circle (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:innchp:978-3-319-40895-8_13

Ordering information: This item can be ordered from
http://www.springer.com/9783319408958

DOI: 10.1007/978-3-319-40895-8_13

Access Statistics for this chapter

More chapters in Innovation, Technology, and Knowledge Management from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().