Technology Roadmap: Google’s Eco-friendly Mobile Phones

Xuran Dai () and Tugrul U. Daim ()
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Xuran Dai: Portland State University
Tugrul U. Daim: Portland State University

Chapter Chapter 14 in Infrastructure and Technology Management, 2018, pp 415-436 from Springer

Abstract: Abstract By the increased use of smartphone on day-to-day life, there is a huge impact on the environment because of the non-environmentally friendly production process, carbon emission, the use of toxic material, recycled process, and e-waste. For the success of making an eco-friendly phone, this paper helps in enlightening the need for technology developments and constructing the roadmap for the pioneer of eco-friendly phone. This paper first uses SWOT as a tool to analyze Google’s internal and external issues, and then a list of 9 market drivers and 14 product features are presented and used to develop the driver-product feature rankings. According to the ranking, technology benchmarking and resource allocation are presented. A final technology roadmap of developing a Google eco-friendly phone of the three timelines is provided at the end.

Date: 2018
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DOI: 10.1007/978-3-319-68987-6_14

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