Enhancing corporate sustainability and employees’ innovative behavior through senior executives sustainable entrepreneurial orientation and green HRM practices: the role of corporate social responsibility

MengMeng Jiang (), XueYan Shan () and Sikandar Ali Qalati ()
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MengMeng Jiang: Wuhan Dong Hu College
XueYan Shan: North China University of Water Resources and Electric Power
Sikandar Ali Qalati: Liaocheng University

International Entrepreneurship and Management Journal, 2025, vol. 21, issue 1, No 103, 28 pages

Abstract: Abstract This research explores how senior management’s sustainable entrepreneurial orientation via green human resource management (GHRM) practices influences employees’ and the organizations’ sustainability outcomes, with corporate social responsibility acting as a moderator. The research was conducted in China; it scrutinized the feedback of 396 employees by running an analysis on SmartPLS 4.1. The results uncover the positive effects of executives’ sustainable entrepreneurial orientation with GHRM practices, employee innovative behavior, and firm environmental outcomes. GHRM practices mediate the impact of executives’ sustainable entrepreneurial orientation on employees and organizational sustainability outcomes. Additionally, corporate social responsibility initiatives strengthen the GHRM practice’s effect on employees and the organizations’ sustainable outcomes.

Keywords: Senior executive sustainable entrepreneurial orientation; Employee green innovative behavior; Corporate social responsibility initiatives; Organizational sustainability outcomes (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11365-025-01125-1

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