Growing Demand for Affordable Solutions

Rajnish Tiwari and Cornelius Herstatt
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Rajnish Tiwari: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 4 in Aiming Big with Small Cars, 2014, pp 61-87 from Springer

Abstract: Abstract The example described above, excerpted from Wall Street Journal, is a telling example of how lead market tendencies are emerging in India and are being utilized by firms, whether domestic or affiliates of MNCs. Such product innovation take place as a response to given local market conditions (limited budget, limited need for frill-features, need for robustness, and large potential demand), even as existing products from incumbent lead markets in developed economies often fail to satisfy these prerequisites. The product, once successful in the domestic Indian base, diffuses to other countries, where similar product features are also demanded.

Keywords: Economic Time; Lead Market; Fiscal Year; Automate Teller Machine; Federal Energy Regulatory Commission (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-3-319-02066-2_4

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DOI: 10.1007/978-3-319-02066-2_4

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