Need for a Rethink

Rajnish Tiwari and Cornelius Herstatt
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Rajnish Tiwari: Hamburg University of Technology
Cornelius Herstatt: Hamburg University of Technology

Chapter Chapter 5 in Aiming Big with Small Cars, 2014, pp 89-97 from Springer

Abstract: Abstract In this chapter we transfer the condensed insights from the case studies to the lead market framework and compare them with the existing theoretical assumptions to identify possible point of “mismatches”.

Keywords: Product Innovation; Technological Capability; Lead Market; Complementary Good; Innovation Design (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isbchp:978-3-319-02066-2_5

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DOI: 10.1007/978-3-319-02066-2_5

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