Navigating the Digital Era: Key Skills and Insights for Digital Entrepreneurs in Unorganized Sector

Supriya Dalal () and Rakshit
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Supriya Dalal: Chaudhary Bansi Lal University
Rakshit: Chaudhary Bansi Lal University

A chapter in Entrepreneurship in India's Unorganized Sector, 2025, pp 137-151 from Springer

Abstract: Abstract The digital era has brought a revolutionary period for entrepreneurship; it will change how companies run and execute their operations. The effect of the digital era on the entrepreneurial environment and entrepreneurship is thoroughly examined in this article. While investigating the potential difficulties or challenges given by the dynamic digital ecosystem, the research tries to explore the essential skills, traits, and characteristics needed for successful digital entrepreneur in unorganized sector of India. So that they can enjoy the benefit of digitalization. The research explores the tricky connection between digital technology and entrepreneurial endeavors in order to meet the objective of study. It looks at how the initiation of the digital era has setup a conventional business structures and created new opportunities for creative and innovative micro entrepreneurs in unorganized sector. The study emphasizes the necessity of flexibility, technological know-how, and an out of the box thinking as essential qualities for success. This paper also offers light on the challenges faced by digital micro businesses such as cut throat competition, issues related to cyber security, and negotiating indistinct market dynamics. The incredible prospects provided by global market access, data-driven insight, and disruptive innovation are simultaneously explored in many ways. This paper offers insightful analysis with some suggestions for aspiring and established digital micro entrepreneurs by using examples and case studies from the real-world situations. It provides methods for operating digital technologies, improving customer experience through personalization, and overcoming ethical issues in enterprises driven by AI. By examining potential technological advancements and their effects on the entrepreneurial terms, the study also creates predictions about future trends and changes in digital entrepreneurship which may provide useful insights. It will also discuss the effects of these developments on the gig economy and labor force while identifying growing industries and business forecasts for entrepreneurs. This study emphasizes the value of constant innovation and adaptability in the era of digital world in its conclusion. It inspires business owners or entrepreneurs to connect the revolutionary potential of digital technology in a responsible and customer-focused manner so that they enjoy the benefit of digital technology. This research serves as valuable resource for entrepreneurs who want to succeed in digital era.

Date: 2025
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DOI: 10.1007/978-981-96-4313-4_9

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