Product Labeling, Consumer Willingness to Pay, and the Supply Chain

Robert L. Hicks ()
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Robert L. Hicks: The College of William and Mary

Chapter Chapter 11 in Sustainable Supply Chains, 2012, pp 165-174 from Springer

Abstract: Abstract In this chapter I focus on the nexus between the supply chain and what is known about consumer willingness to pay for social and eco-labels. I briefly discuss the market penetration of product labels and what this means for product supply chains. I then focus on what is currently known about how consumers value label information. I go on to discuss import design issues such as who is certifying the label and the amount and type of information presented on the product label.

Keywords: Supply Chain; Fair Trade; Label Product; Private Benefit; World Resource Institute (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:isochp:978-1-4419-6105-1_11

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DOI: 10.1007/978-1-4419-6105-1_11

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