A Framework for Business Analytics

Rahul Saxena () and Anand Srinivasan ()

Chapter Chapter 1 in Business Analytics, 2013, pp 1-7 from Springer

Abstract: Abstract When you think about “analytics”, what comes to mind? Is it some kind of specialized work done by data-crunchers? Math and statistics spun by wonks? Something that DVD rental shops use to recommend the next DVD or that casinos use to squeeze more money out of gamblers? Not applicable to you?

Keywords: Business Analysis; Data Crunching; Analysis Team; Analytics Service Provider; Traditional Business Functions (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4614-6080-0_1

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