The Ford Explorer Case

Thomas L. Saaty () and Luis G. Vargas ()
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Thomas L. Saaty: University of Pittsburgh
Luis G. Vargas: University of Pittsburgh

Chapter Chapter 6 in Decision Making with the Analytic Network Process, 2013, pp 133-157 from Springer

Abstract: Abstract In August 9, 2000 the companies Firestone and Ford announced a recall of 6.5 million tires that contained a safety-related defect. The recall was the result of an abnormal high rate of treads separations that caused catastrophic rollover crashes which maimed and killed drivers and passengers. At that time, the companies’ had jointly decides that Decatur was the appropriate focus for a recall of Wilderness AT tires, thus excluding millions of identical tires made in Firestone’s Wilson, North Carolina and Joilette, Quebec, Canada plants.

Keywords: Explorer Model; Alternative Decision; Brand Image; Public Image; Economic Risk (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4614-7279-7_6

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