Case Study: AAA Airline

Deepak Agrawal (), Hema Sri Sai Kollipara and Soumithri Mamidipudi
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Deepak Agrawal: Indian School of Business
Hema Sri Sai Kollipara: Indian School of Business
Soumithri Mamidipudi: Indian School of Business

Chapter Chapter 26 in Essentials of Business Analytics, 2019, pp 863-871 from Springer

Abstract: Abstract Steven Thrush, Chief Revenue Officer of AAA Airline Corp, was concerned about his company. The airline industry, buoyed by strong demand and low oil prices, had been on an upswing for the last few years. Rising competition, however, had begun to pressure AAA’s operations. Shifting market sentiments and an increasingly complicated market had made travelling to most destinations in the USA dependent for most customers on a number of contrasting factors.

Date: 2019
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DOI: 10.1007/978-3-319-68837-4_26

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