Development of an opportunity-based model of rural entrepreneurial process

Ehsan Masoomi (), Kurosh Rezaei-Moghaddam (), Ezatollah Karami (), Dariush Hayati () and Mahsa Fatemi ()
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Ehsan Masoomi: Shiraz University
Kurosh Rezaei-Moghaddam: Shiraz University
Ezatollah Karami: Shiraz University
Dariush Hayati: Shiraz University
Mahsa Fatemi: Shiraz University

Journal of Global Entrepreneurship Research, 2022, vol. 12, issue 1, 237-256

Abstract: Abstract An opportunity-based model of rural entrepreneurial process was developed using a case study of 24 businesses representing rural entrepreneurship. The model was applied in the current study based on interviews with rural entrepreneurs who were successful in exploiting rural entrepreneurial opportunities successfully in Fars province, Iran. Rural entrepreneurial opportunity is a situation in which creation of a value for the rural setting through a new product or service, new market or marketing, new resource or exploitation of the resource, and new method or innovation would be profitable. The developed model contained two basic parts: (a) five principal stages including rural entrepreneurial opportunity recognition, evaluation, examination, exploitation, and revision; (b) the important factors at each stage of the process. These factors were confirmed by a focus group with 9 participants (rural entrepreneurs, researchers, and experts). For the future research, this model suggests a clear image of the rural entrepreneurial process as a contribution to the rural entrepreneurship literature. The model will also be a useful road map for the prospective rural entrepreneurs.

Keywords: Rural entrepreneurship; Opportunity-based model; Rural entrepreneurial process; Opportunity-based perspective (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s40497-022-00322-4

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