The Impact of Entrepreneurial Marketing on The Firm Performance

Imen Ouragini () and Lassaad Lakhal
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Imen Ouragini: Universite de Sousse Faculte des Sciences Economiques et de Gestion de Sousse
Lassaad Lakhal: Université de Sousse

Journal of the Knowledge Economy, 2024, vol. 15, issue 2, No 40, 6003-6025

Abstract: Abstract The aim of this article is to gain more understanding of the entrepreneurial marketing concept and its dimensions’ effect on the firm performance. Until now, the EM concept is enduringly presenting a new and fresh field of research. Indeed, even being aged, researches within this domain are still original, and each of them holds diverse knowledge and different experiences. Actually, regarding other researches treating the same relation, we have integrated large companies within our sample in addition to SMEs. Indeed, to respond the main objective, we have conducted a quantitative research using a survey that included 328 SMEs and large firms from different sectors from the region of Sousse, Tunisia. Descriptive analysis and multiple regression analysis were done by using the STATA software. As a result, we have found that overall firms’ performance is positively associated with different EM dimensions.

Keywords: Entrepreneurial Marketing; Entrepreneurial Marketing Dimensions; Firm Performance (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s13132-023-01352-3

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