Empowering Rural Revitalization: Unleashing the Potential of E-commerce for Sustainable Industrial Integration

Man Chen () and Yun’an Long ()
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Man Chen: Xihua University
Yun’an Long: Xihua University

Journal of the Knowledge Economy, 2024, vol. 15, issue 4, No 120, 18813-18831

Abstract: Abstract The rural revitalization strategy has spotlighted the agricultural industry as a pivotal avenue for national development. E-commerce, as a novel business paradigm, presents both opportunities and challenges to this sector’s evolution. This study endeavors to navigate the trajectory of e-commerce within rural revitalization by amalgamating literature review and case analyses. It seeks to uncover the sales channels offered by e-commerce platforms for agricultural products, subsequently elevating the value proposition of these products and propelling rural economic growth. Findings underscore the pivotal role of e-commerce in rural revitalization. Leveraging e-commerce platforms to bolster the agricultural industry presents innovative avenues and strategies. Nonetheless, challenges loom over these platforms, encompassing issues related to agricultural product quality, logistics, and distribution. Thus, a strategic imperative emerges to fortify logistics infrastructure, enhance agricultural product quality, institute robust personnel training initiatives, and catalyze e-commerce advancements to foster the revitalization and expansion of the agricultural sector.

Keywords: Rural revitalization; E-commerce; Industrial integration; Agriculture; Rural areas; Farmers (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s13132-024-01813-3

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