Framework for Retail Demand and Supply Chain Planning

Alexander Hübner ()
Additional contact information
Alexander Hübner: Catholic University Eichstätt-Ingolstadt

Chapter Chapter 2 in Retail Category Management, 2011, pp 15-41 from Springer

Abstract: Abstract Retail shelf management means matching cost-efficient consumer demand with retail operations. This takes especially place at the point-of-sales in front of the retail shelf, where consumer demand meets retail offer. Therefore, we develop a comprehensive planning framework for retail demand and supply chain planning in this chapter, before we analyze and develop decision support systems for retail shelf management. The increasingly competitive retail environment requires greater customer orientation and operational efficiencies. Consumers are always demanding higher service levels and better purchase prices. Retailers are striving towards broader product variety, better prices and lower costs, and are growing vertically by taking over more logistical functions. Effective structures and planning tools for demand and supply chain planning (DSCP) are therefore the core technique for coordinating thousands of individual decisions in supply chain and customer management.

Keywords: Supply Chain; Order Quantity; Planning Module; Supply Selection; Shelf Space (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnechp:978-3-642-22477-5_2

Ordering information: This item can be ordered from
http://www.springer.com/9783642224775

DOI: 10.1007/978-3-642-22477-5_2

Access Statistics for this chapter

More chapters in Lecture Notes in Economics and Mathematical Systems from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().