Social Media Communication Strategies in Fashion Industry

F. Cabiddu (), C. Dessì () and M. Floris ()
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F. Cabiddu: University of Cagliari
C. Dessì: University of Cagliari
M. Floris: University of Cagliari

A chapter in Exploring Digital Ecosystems, 2020, pp 393-405 from Springer

Abstract: Abstract This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.

Keywords: Social media communication strategies; Reputation; Fashion industry (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-23665-6_28

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DOI: 10.1007/978-3-030-23665-6_28

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