The Impact of Symmetric Web-Design: A Pilot Study

Aurélie Vasseur (), Pierre-Majorique Léger () and Sylvain Sénécal ()
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Aurélie Vasseur: HEC
Pierre-Majorique Léger: HEC
Sylvain Sénécal: HEC

A chapter in Information Systems and Neuroscience, 2020, pp 173-180 from Springer

Abstract: Abstract In this research-in-progress paper we propose a pilot study to investigate the effect of symmetric web-design. Cognitive, affective, and behavioral impacts of symmetry are investigated using EEG, skin conductance, heart-rate measures, and a questionnaire on an experiment of 14 participants, each presented with 100 stimuli of symmetric (50) and asymmetric (50) conditions in a random order. We expect to observe a longer sustained posterior negativity in the Event-Related Potential (ERP), a higher emotional response, as well as a higher visual appeal for the symmetric condition. Results are currently being analyzed and will be presented at the conference.

Keywords: Visual appeal; User experience; EEG; Event-related potential (ERP); Symmetry (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-28144-1_19

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DOI: 10.1007/978-3-030-28144-1_19

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