Social Media Patient Engagement in Healthcare: An Italian Case Study

Marta Musso (), Roberta Pinna, Pierpaolo Carrus and Giuseppe Melis
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Marta Musso: University of Cagliari
Roberta Pinna: University of Cagliari
Pierpaolo Carrus: University of Cagliari
Giuseppe Melis: University of Cagliari

A chapter in ICT for an Inclusive World, 2020, pp 209-227 from Springer

Abstract: Abstract The purpose of this paper is to analyse how health organizations use social media to engaging patients in the process of their health, care, and treatment and how this platform can facilitate the value co-creation processes in healthcare context. In order to understand how healthcare organizations are adopting social media technologies to address the challenges they face, the paper presents the results of a content analysis of comments, information and videos posted on the Facebook pages of an Italian healthcare organization. Although there are high expectations that the use of social media will provide more patient centred care, there is currently little evidence within the academic literature showing the health benefits of the use of social media by patients and healthcare institutions. The findings of this study have important implications for public healthcare organizations in order to understand how implement social media engagement and establish procedures to facilitate the process.

Keywords: Value co-creation; Social media; Patient’s engagement; Public health communication (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-34269-2_16

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DOI: 10.1007/978-3-030-34269-2_16

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