Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh

S. M. Mokaddes Ahmed Dipu () and Tunazzina Sultana ()
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S. M. Mokaddes Ahmed Dipu: Chattogram Veterinary and Animal Sciences University
Tunazzina Sultana: University of Chittagong

A chapter in Digital Transformation and Human Behavior, 2021, pp 353-367 from Springer

Abstract: Abstract The objective of this paper is to present a mobile-based conceptual model of marketing channel for connecting the peri-urban marginal dairy farmers with the urban milk consumers in developing countries, particularly in Bangladesh. It reports the results of one quantitative survey and four qualitative focus group discussions. The survey reveals that the farmers are deprived of getting fair prices of their product due to inefficient marketing channel. The study also explores that a technology-based marketing channel might help the farmers to overcome the problems. Based on these findings, the study proposes a mobile-based channel—‘Smart GOALA’—for connecting the peri-urban farmers with the urban consumers which will ensure them to get a better and fair price.

Keywords: Smart GOALA; Efficient marketing channel; Developing countries (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-47539-0_24

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DOI: 10.1007/978-3-030-47539-0_24

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