Feeling the Pain of Others in Need: Studying the Effect of VR on Donation Behavior Using EEG

Anke Greif-Winzrieth (), Michael Knierim (), Christian Peukert () and Christof Weinhardt ()
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Anke Greif-Winzrieth: Karlsruhe Institute of Technology (KIT)
Michael Knierim: Karlsruhe Institute of Technology (KIT)
Christian Peukert: Karlsruhe Institute of Technology (KIT)
Christof Weinhardt: Karlsruhe Institute of Technology (KIT)

A chapter in Information Systems and Neuroscience, 2020, pp 172-180 from Springer

Abstract: Abstract Virtual reality (VR) enables people to engage in experiences that reach far beyond physical reality. This has inspired humanitarian organizations (among others the United Nations) to use VR technology to raise the awareness of humanitarian crises by virtually transporting people to the regions affected. As a consequence, these immersive experiences may lead to a change in the readiness to donate. As scientific evidence for this effect is still rare we propose an experimental design which aims at investigating how immersion affects donation behavior. In particular, neurophysiological measurement (EEG) shall shed light on the influence of immersion on emotional and motivational processes. First results from a convenient sample of young men indicate that donation behavior is linked to the dynamics of frontal alpha asymmetry changes.

Keywords: VR; NeuroIS; EEG; Frontal alpha asymmetry; Donations (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-60073-0_19

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DOI: 10.1007/978-3-030-60073-0_19

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