Promoting Carpooling Through Nudges: The Case of the University Hildesheim

Coralie Werkmeister (), Thorsten Schoormann () and Ralf Knackstedt ()
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Coralie Werkmeister: Institute for Business Administration and Information Systems
Thorsten Schoormann: Institute for Business Administration and Information Systems
Ralf Knackstedt: Institute for Business Administration and Information Systems

A chapter in Innovation Through Information Systems, 2021, pp 656-672 from Springer

Abstract: Abstract Mobility is an essential need that requires novel opportunities enabling us to travel more sustainably. In attempting to address this, our university—the University Hildesheim—, located within a city of about 100.000 residents seeks to improve especially the student’s and employee’s arrival approaches to, for instance, reduce greenhouse emissions caused by traffic, relax the current parking situation, and limit traffic jams. By drawing on a literature review, an analysis of a university-wide mobility survey, and several interviews, this study (1) deduced a set of eight requirements for choosing more environmentally-friendly mobility options and (2) developed a mobile application (app) that promotes carpooling through the help of digital nudges. With this, we hope to contribute to current mobility challenges especially due to increased traffic.

Keywords: Sustainability; Green mobility; Digital nudging; Design science (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-86797-3_43

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