Digital Business Strategy and Firm Performance: An Empirical Investigation

Hannes Kurtz (), Andre Hanelt () and Sebastian Firk ()
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Hannes Kurtz: Georg-August-University Göttingen
Andre Hanelt: University of Kassel
Sebastian Firk: University of Groningen

A chapter in Innovation Through Information Systems, 2021, pp 606-624 from Springer

Abstract: Abstract While digital business strategy (DBS) has recently garnered substantial attention, there is still little understanding about different strategy alternatives and their outcomes. However, this is of great importance as different digital business strategy types may utilize different profit mechanisms and thus influence a companies’ performance in different ways. We conceptualize four distinct digital business strategy types and examine their influence on firm performance by applying panel fixed effect regression to a longitudinal dataset comprising leading tech companies. We find that not all digital business strategy types achieve to result in a positive impact and derive implications for information systems research and business practice.

Keywords: IS strategy; Performance implications; Panel data regression; Fixed-effect regression; Digital business strategy types (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-030-86800-0_42

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DOI: 10.1007/978-3-030-86800-0_42

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