A Stress-Based Smart Retail Service in Shopping Environments: An Adoption Study
Nurten Öksüz ()
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Nurten Öksüz: Deutsches Forschungszentrum Für Künstliche Intelligenz (DFKI)
A chapter in Information Systems and Neuroscience, 2022, pp 171-178 from Springer
Abstract:
Abstract Since many years, retailers have tried to leverage the benefits of e-commerce by transferring concepts of online shops into retailing. However, shopping experience in physical stores is different from the one in online shops due to potential stress factors arising in-store. Two previous scientific works focused on unobtrusively detected customers’ perceived stress in order to provide tailored mobile services in real-time. The purpose of this paper is to assess the adoption of the envisioned stress-based smart retail service amongst potential customers. The results show that tailored services are perceived positively and thus, have the potential to contribute to an enhanced shopping experience.
Keywords: Retailing; Stress-based services; Technology adoption study (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-13064-9_18
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DOI: 10.1007/978-3-031-13064-9_18
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