The Role of Emerging Technologies in Shaping the Value Innovation Aptitude Toward Competitive Advantage and Sustainability

Mohammed A. Hajar (), Daing Nasir Ibrahim, Mohd Ridzuan Darun and Mohammed A. Al-Sharafi ()
Additional contact information
Mohammed A. Hajar: Universiti Malaysia Pahang
Daing Nasir Ibrahim: Universiti Malaysia Pahang
Mohd Ridzuan Darun: Universiti Malaysia Pahang
Mohammed A. Al-Sharafi: Sunway University

A chapter in Smart Technologies for Organizations, 2023, pp 153-164 from Springer

Abstract: Abstract Maintaining competitive advantage and long-term success has been very challenging for firms, particularly with the current highly competitive business environment. The scale for successful innovation has been more complicated and directly linked with the customers’ value proposition. In this context, companies must adapt to a dynamic process of value innovation to open up new market spaces, make the competition irrelevant, and create valuable intangible resources, including customer satisfaction and loyalty. The main purpose of this paper is to provide a new perspective to achieve competitive advantage and Sustainability through the logic of value innovation and within the context of the Resource-Based View (RBV) of the firm. This paper aims to spotlight the role of emerging technologies in shaping the new business strategy of market transformation to value-creating intangible assets instead of physical, tangible ones. The study presents three test cases of strategic moves of value innovation in digital companies. It shows the significance of emerging technologies in creating intangible resources and competencies and their role in achieving competitive advantage and Sustainability. Thus, this study encourages firms to focus on value innovation and suggests a conceptual framework to achieve competitive advantage and Sustainability by promoting customer satisfaction and loyalty.

Keywords: Emerging technologies; Value innovation; Intangible resources; Competitive advantage; Sustainability (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-24775-0_9

Ordering information: This item can be ordered from
http://www.springer.com/9783031247750

DOI: 10.1007/978-3-031-24775-0_9

Access Statistics for this chapter

More chapters in Lecture Notes in Information Systems and Organization from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().