Comparing the Visual Processing of Words and Icons for Functional Illiterates in an Online Banking Context

Adrian Minano-Lozano (), Jared Boasen (), Yasmine Maurice (), Constantinos Coursaris (), Sylvain Sénécal () and Pierre-Majorique Léger ()
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Adrian Minano-Lozano: HEC Montréal
Jared Boasen: HEC Montréal
Yasmine Maurice: HEC Montréal
Constantinos Coursaris: HEC Montréal
Sylvain Sénécal: HEC Montréal
Pierre-Majorique Léger: HEC Montréal

A chapter in Information Systems and Neuroscience, 2025, pp 337-344 from Springer

Abstract: Abstract Functional illiterates make up a significant portion of the population and need accessible interfaces. Icons, among other interface elements, are a design consideration that is often used to improve accessibility. However, neurophysiological evidence on their effectiveness in functional illiterates remains scant. In a controlled experiment based on online banking stimuli, this study used EEG and behavioral measures to objectively evaluate the efficaciousness of icons compared to words in literate and functional illiterate subjects. Results show that icons alone might not be sufficient to increase accessibility because their abstract nature can hinder their interpretation.

Keywords: Functional illiteracy; Visual search; EEG; Accessibility (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-71385-9_29

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DOI: 10.1007/978-3-031-71385-9_29

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