Using Hexad Archetypes to Motivate Students in a Chatbot-Enhanced Web-Based-Training

Ricarda Schlimbach (), Jannika Behne, Tim Lange and Susanne Robra-Bissantz ()
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Ricarda Schlimbach: Hochschule Heilbronn, Fakultät MV
Jannika Behne: TU Braunschweig, Lehrstuhl für Service-Informationssysteme
Tim Lange: TU Braunschweig, Lehrstuhl für Service-Informationssysteme
Susanne Robra-Bissantz: TU Braunschweig, Lehrstuhl für Service-Informationssysteme

A chapter in Transforming the Digitally Sustainable Enterprise, 2025, pp 449-465 from Springer

Abstract: Abstract This study explores the challenge of maintaining motivation in further education for working students, who face the double burden of work and learning. To address this issue, we investigate the design and implementation of a pedagogical conversational agent (PCA) within a web-based training (WBT) platform. Drawing on literature, interviews with 11 experts, and a creative workshop with 14 working students, we use the Hexad user type framework to tailor the WBT to each user’s motivational archetype. We prioritize design features for each of the six archetypes and instantiate these in a prototype. In a field experiment with 17 working students using the WBT prototype for exam preparation, we observe a significant increase in intrinsic and extrinsic motivation. This study contributes to the emerging field of PCA-enhanced digital learning, highlighting the potential of personalized motivation in persuasive dialogue systems.

Keywords: Hexad archetypes; Pedagogical conversational agent; Motivation; Persuasive system; Higher education (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-031-80125-9_26

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DOI: 10.1007/978-3-031-80125-9_26

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