Strengthening Digital Trade Integration within BRICS Countries Based on an International Digital Communication Platform

Alla Shcherbina and Liudmila Shabalina
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Alla Shcherbina: Donetsk National Technical University
Liudmila Shabalina: Economic Research Institute

A chapter in Artificial Intelligence and Digital Transformation, 2025, pp 367-385 from Springer

Abstract: Abstract The study explores the development of digital trade among BRICS countries emphasizing the potential of a platform-based model to strengthen international trade and cooperation. The article analyzes the development of international digital trade in the context of the BRICS integration group countries and considers key aspects, trends and proposals for improving trade relations in digital format. The research highlights five key instruments driving digital trade: business websites, social media, e-commerce, data analytics, and digital platforms. Among these, digital platforms are portrayed as transformative, enabling businesses to streamline operations, reduce costs, and expand into international markets without reliance on intermediaries. A significant proposal in the study is the creation of an International Digital Communication Platform for BRICS. The rationale for this platform lies in its integrative approach, unifying business entities, governmental authorities, regulatory institutions, and civil society within a coordinated, secure, and transparent digital ecosystem. The policy recommendations presented include harmonizing digital trade regulations, investing in digital infrastructure and innovative technologies, and enhancing cybersecurity standards. Implementation of these measures through the proposed platform is anticipated to significantly enhance digital trade efficiency, promote sustainable economic development, and strengthen the competitive positioning of BRICS countries within the global digital market.

Keywords: Digital trade; BRICS; Communication platform (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-032-00118-4_20

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DOI: 10.1007/978-3-032-00118-4_20

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