Employer Branding and Social Media Strategies

Eliane El Zoghbi () and Karine Aoun ()
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Eliane El Zoghbi: Université Paris Ouest Nanterre La Défense
Karine Aoun: Université Saint Joseph

A chapter in Information and Communication Technologies in Organizations and Society, 2016, pp 277-283 from Springer

Abstract: Abstract Employer branding has nowadays become a strategic tool used by companies to develop the e-relationship with their partners (e-Partner Relationship Management). This article treats the evolution of employer branding on social media platforms, and uses a study to better understand the new facets of employer branding created by social media. Through interviews with a number of hotel managers in Paris, we will present the evolution of this concept as well as summarize the different facets of the e-employer branding within social media.

Keywords: E-employer branding; Social media; Facets of employer branding; Strategies of usage of social networks (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-28907-6_18

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DOI: 10.1007/978-3-319-28907-6_18

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