Religiosity, Hedonism, Social Image and E-banking Acceptance in Lebanon

Antoine Harfouche (), Soraya Ezzeddine () and Michèle Kosremelli Asmar ()
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Antoine Harfouche: Université Paris Ouest Nanterre La Défense
Soraya Ezzeddine: Saint Joseph University
Michèle Kosremelli Asmar: Saint Joseph University

A chapter in Blurring the Boundaries Through Digital Innovation, 2016, pp 187-201 from Springer

Abstract: Abstract This paper develops a contextual model of individuals’ intention to accept/reject e-banking in Lebanon. It captures the influence of local cultural variables on banking e-services’ acceptance at the first stages of the adoption process. Based on the MATH, an adapted model was proposed that includes religiosity to identify the factors that would influence the adoption of Internet banking. The proposed model was empirically tested using data collected through a survey designed to capture a cross-sectional snapshot of the underlying phenomena. Data was collected from over 147 Lebanese potential adopters of e-banking. Results revealed that the utilitarian factors, the hedonic factors with social influences and computer self-efficacy are antecedents to the intention of e-banking acceptance. In addition, extrinsic religiosity is an antecedent to intrinsic religiosity and they are both negatively associated with e-banking acceptance. The implications of this research are discussed and suggestions for future research presented.

Keywords: E-banking; Religiosity; Hedonism; Social image; Lebanese culture (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-38974-5_15

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DOI: 10.1007/978-3-319-38974-5_15

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