The Relationship Between Visual Website Complexity and a User’s Mental Workload: A NeuroIS Perspective

Ricardo Buettner ()
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Ricardo Buettner: FOM University of Applied Sciences, MIS-Institute

A chapter in Information Systems and Neuroscience, 2017, pp 107-113 from Springer

Abstract: Abstract I report results from an experiment on the relationship between visual website complexity and users’ mental workload. Applying a pupillary based workload assessment as a NeuroIS methodology, I found indications that a balanced level of navigation complexity, i.e., the number of (sub)menus, in combination with a balanced level of information complexity, is the best choice from a user’s mental workload perspective.

Keywords: NeuroIS; Eye-tracking; Mental workload; Pupil diameter; IS complexity; Website complexity; Navigation complexity; Information complexity (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-41402-7_14

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DOI: 10.1007/978-3-319-41402-7_14

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