Bridging Aesthetics and Positivism in IS Visual Systems Design with Neuroscience: A Pluralistic Research Framework and Typology

Daniel Peak (), Victor Prybutok (), Bin Mai () and Thomas Parsons ()
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Daniel Peak: University of North Texas
Victor Prybutok: University of North Texas
Bin Mai: University of North Texas
Thomas Parsons: University of North Texas

A chapter in Information Systems and Neuroscience, 2017, pp 123-131 from Springer

Abstract: Abstract In this paper, we proposed a neuroscience-based general framework for IS visual systems design that uses neuroscience as the bridge that systematically integrates the principles of design aesthetics and principles of positivistic functionalities into a comprehensive model. Based on our general conceptual model, we also provide a detailed typological framework for the practical IS visual systems design.

Keywords: Neuroscience; NeuroIS; Aesthetics; Positivism; Systems design; Methodology; Topological framework (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-319-41402-7_16

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DOI: 10.1007/978-3-319-41402-7_16

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