Exploring the Mental Load Associated with Switching Smartphone Operating Systems

Tyron Booyzen (), Aaron Marsh () and Adriane B. Randolph ()
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Tyron Booyzen: Kennesaw State University
Aaron Marsh: Kennesaw State University
Adriane B. Randolph: Kennesaw State University

A chapter in Information Systems and Neuroscience, 2017, pp 67-71 from Springer

Abstract: Abstract The increasing importance of the smartphone industry has led many to debate which leading mobile platform, iOS or Android, is best. One of the central arguments is that perceived ease of use of the device should be the principle consideration. To measure this, one can reference Cognitive Load Theory and employ EEGs to register the mental load associated with completing common smartphone tasks such as making a call or navigating to a web page. The proposed study aims to evaluate the mental load associated with a set of tasks performed on a smartphone by a user who is unfamiliar with the operating system. It is our belief that this initial measure of mental load will act as a surrogate for which operating system embodies the idea of universal usability.

Keywords: Cognitive load; Mental load; Perceived ease of use; iOS; Android; Implicit measure; Universal usability; Smartphone; NeuroIS (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-41402-7_9

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