Library Perceptions of Using Social Software Such as Blogs in the Idea Generation Phase of Service Innovations: Lessons from an Experiment

Ada Scupola () and Hanne Westh Nicolajsen ()
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Ada Scupola: Roskilde University
Hanne Westh Nicolajsen: Roskilde University

A chapter in Organizational Change and Information Systems, 2013, pp 137-144 from Springer

Abstract: Abstract This article investigates the use of social software such as blogs to communicate with and to involve users in the idea generation process of service innovations. After a theoretical discussion of user involvement and more specifically user involvement using web-tools with specific focus on blogs, the article reports findings and lessons from a field experiment at a university library. In the experiment, a blog was established to collect service innovation ideas from the library users. The experiment shows that a blog may engage a limited number of users in the idea generation process and generate a useful, but modest amount of ideas.

Keywords: Idea generation; Social software; Service innovations; Blogs; Library; Experiment (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnichp:978-3-642-37228-5_14

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DOI: 10.1007/978-3-642-37228-5_14

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