The Impact of Electronic Shelf Label on Customer Well-Being in the Omnichannel Smart Retail

Darren Jonathan Ovani () and Nila Armelia Windasari ()
Additional contact information
Darren Jonathan Ovani: Institut Teknologi Bandung
Nila Armelia Windasari: Institut Teknologi Bandung

Chapter Chapter 4 in City, Society, and Digital Transformation, 2022, pp 31-46 from Springer

Abstract: Abstract While the number of online retail transactions shows a significant upward trend, most people still shop offline with the higher preferences on contactless encounters. The future technologies in omnichannel retail are enabled through in-store technology (IST) and one of the applications is Electronic Shelf Label (ESL). While a lot of studies have developed IST little is known about the impact of IST on customers well-being and their behavior. This study aims to assess the impact of ESL as an emerging and prospective IST on customer well-being. Data were collected through an online survey embedded with a video of ESL features stimuli. A total of 305 valid responses from people living in Indonesia were collected and analyzed using partial least square structural equation modeling (PLS-SEM). This study provides empirical evidence of how smart retails affect customers’ subjective well-being (SWB) and psychological well-being (PWB). Practically, it also helps retail managers in considering ESL implementation in the next-normal era.

Keywords: Customer well-being; Electronic shelf label; Omnichannel retail; Smart retail (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-3-031-15644-1_4

Ordering information: This item can be ordered from
http://www.springer.com/9783031156441

DOI: 10.1007/978-3-031-15644-1_4

Access Statistics for this chapter

More chapters in Lecture Notes in Operations Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().