A Multicriteria Analysis Approach to Tourists’ Satisfaction with Local Food Consumption

Antonios Tiganis (), Stratos Kartsonakis (), Efthimia Tsakiridou () and Evangelos Grigoroudis ()
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Antonios Tiganis: Aarhus University
Stratos Kartsonakis: Technical University of Crete
Efthimia Tsakiridou: Aristotle University of Thessaloniki
Evangelos Grigoroudis: Technical University of Crete

A chapter in Operational Research Methods in Business, Finance and Economics, 2023, pp 99-120 from Springer

Abstract: Abstract In this chapter, we study tourists’ satisfaction with local food consumption. Greece is selected as a case study because of the importance of its culinary tradition, while for data collection we interviewed tourists departing from the Thessaloniki Airport “Macedonia”. The analysis is based on an extension of the MUSA method. The MUSA method is a multicriteria analysis approach that can collectively measure customers’ overall and partial satisfaction, providing a series of results that can identify the strengths and weaknesses of customer perceptions. The results show that tourists are highly satisfied by consuming local food. The most critical local food attributes are taste, safety, aroma, authenticity, appearance, and connection to Greek culture. These attributes are the competitive advantages of local food. On the other hand, healthiness, quality, cost, and package could be perceived as potential threats to tourists’ satisfaction. Tourists appear indifferent towards the enhancement of the local economy.

Keywords: Tourist satisfaction; Local foods; MUSA method; Tourism food consumption; Multicriteria analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-3-031-31241-0_5

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DOI: 10.1007/978-3-031-31241-0_5

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