Ecotourism as a Tool for Regional Development in the Area of Prespa National Forest Park

Christiana Koliouska (), Zacharoula Andreopoulou () and Constantin Zopounidis ()
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Christiana Koliouska: Aristotle University of Thessaloniki
Zacharoula Andreopoulou: Aristotle University of Thessaloniki
Constantin Zopounidis: Technical University of Crete

A chapter in Operational Research Methods in Business, Finance and Economics, 2023, pp 121-127 from Springer

Abstract: Abstract The promotion of the Prespa National Forest Park through ecotourism is very important for the local economic development of the region as it constitutes one of the most popular destinations for a high level of quality tourism throughout the year. Some factors that affect the promotion and the development of the tourism product are the following: the natural wealth, the natural landscape, the geographical part, the uniqueness of the local products, the possibility of creating new facilities and, in general, the bearing capacity of the region. The main element of ecotourism development is the benefit of small and medium enterprises, as well as tourists, from the new type of alternative tourism, preserving the authentic, ecological and natural beauty of the landscape. The aim of this paper is to study the area of the Prespes National Park as an ecotourism destination and to promote the provided alternative activities on the Internet. The websites that promote the tourism enterprises of the area are analyzed and classified using the method of multi-criteria analysis PROMETHEE II. Finally, suggestions for the optimization of the existing websites are presented in order to enhance the online promotion of the area of Prespa National Forest Park.

Keywords: Ecotourism; Regional development; Prespa National Forest Park; Internet; Websites (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:lnopch:978-3-031-31241-0_6

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DOI: 10.1007/978-3-031-31241-0_6

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