Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets

Carl Arthur Solberg and François Durrieu
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Carl Arthur Solberg: BI Norwegian School of Management
François Durrieu: Bordeaux École de Management

Management International Review, 2006, vol. 46, issue 1, No 4, 57-83

Abstract: Abstract The role of networks and international commitment in the formation of internationalisation strategies has not yet been explored in international research. The present paper investigates these relationships in a sample of 206 Norwegian exporters. This article suggests that access to networks and commitment play significant roles in the formation of internationalisation strategies. Implications for management and research are discussed.

Date: 2006
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DOI: 10.1007/s11575-007-0049-6

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